Company Background of Café de Coral Group

Introduction

Company Background

            Café de Coral Group is recognised as the largest publicly Chinese Fast food restaurant group.  This has 330 outlets all over Asia Pacific and has 200 quick service restaurants in North America.  With it 540 outlets, 120 and 75 outlets are operational under the household of Café de Coral and New Asia Dabao respectively. In addition, the company also has 200 outlets operated under the leading brand of Manchu Work and 20 outlets with a name of Oliver’s Super Sandwiches.  The group has also specialty restaurants such as Bravo le Café, Spaghetti House, Super Congee and Noodles, Ah Yee Leng Tong and Bistro M and had a well established institutional catering business in the trade name of Asia Pacific Catering.

            Café de Coral came from the Chinese ideal which means togetherness and forms three word logo which means that both the shareholders, the staffs and the target market should be “all happy together” at Café de Coral. The company has a motto of “A Hundred Points of Excellence”.  This shows the strong commitment of the organization to strive for excellence through their corporate strategies.  The mission of the company is to establish the Café de Coral Holdings as a well-known corporation in the food and catering business as the largest Chinese quick service restaurant group which maintains a publicly recognised competitive position in the market place, quick service chain business having a vertical and horizontal diversification to the food services, food processing and distribution, catering and hospitality sectors all over the world.