Café de Coral Environmental Analysis

Environmental Analysis

General Analysis

The Café de Coral Group will be analysed using simple analysis approach. The growing and bustling population of today is obviously different from the population of the previous decades in terms of health and nutritional attitudes and behaviors. People today are more concerned with their health and figures than ever before. Obviously, the reason for this increased awareness is because of the fact that information is everywhere and every reports and research about nutrition seem to link fast foods with the growing number of obesity. Furthermore, there is also a number of emerging diet programs that promote and encourage the public to be figure conscious.

This is a problem for the group because it has already gain the reputation of a fast food that continuously provides unhealthy food; whereas competitors have already made measures to reduce fats in their products. The company needs to do something about and shift its positive image back. This calls for a new integrated marketing communication plan that should be appealing to current customers. The campaign should make the Café de Coral Group brand as something that is irresistible, then followed with the information that its products are already health friendly. In this approach, certain changes will be made.